Potential based interviewing

– We teach TALENT SELECTION for all managers
– Hiring is their #1 Priority, period
– Managers need practical, reproducible results
– We teach EVIDENCE BASED facts that work

Your Team Is Everything

Behavior Based Interviewing is Dead

It Never Worked

No comparative studies were done to show behavior based interviews actually help you find elite talent.

There Was No Alternative

Until now, no simple, repeatable, evidence-based techniques were taught to the mass number of managers who need it.

Too Many Moving Parts

Scripts and spreadsheets are not the path for successful hiring.

Laden With Bias

Since trying to judge situational answers against other situation answers, managers default to their own biases.

No Real Experts to Teach it

Behavior based interviewing is used because it is just there.  

I Defy Anyone To Do It Well

Behavior Based Interviewing vs Potential Based Interviewing’s results are not even comparable.

The Team

Our Team

Rob Sweetland, MBA

US Army Officer
Certified Content Trainer

Tiffini Johnston

Director of Customer Care
President’s Club Award Winner

Brett Johnston

Content Creator
6 x President’s Club Award Winner