Potential based interviewing
– We teach TALENT SELECTION for all managers
– Hiring is their #1 Priority, period
– Managers need practical, reproducible results
– We teach EVIDENCE BASED facts that work
Your Team Is Everything
Behavior Based Interviewing is Dead
It Never Worked
No comparative studies were done to show behavior based interviews actually help you find elite talent.
There Was No Alternative
Until now, no simple, repeatable, evidence-based techniques were taught to the mass number of managers who need it.
Too Many Moving Parts
Scripts and spreadsheets are not the path for successful hiring.
Laden With Bias
Since trying to judge situational answers against other situation answers, managers default to their own biases.
No Real Experts to Teach it
Behavior based interviewing is used because it is just there.
I Defy Anyone To Do It Well
Behavior Based Interviewing vs Potential Based Interviewing’s results are not even comparable.
The Team
Our Team

Rob Sweetland, MBA
US Army Officer
Certified Content Trainer

Tiffini Johnston
Director of Customer Care
President’s Club Award Winner

Brett Johnston
Content Creator
6 x President’s Club Award Winner
